From Page Four to Page One: How Proxsoft Turned SelectView’s Search Visibility Around

SelectView had the expertise. What they didn’t have was visibility. When contractors went looking on Google for the kind of construction ERP reporting SelectView specializes in, the company simply wasn’t there — sitting on page four while competitors picked up the clicks. Here’s how that changed.

Who SelectView Is

SelectView is a US-based consulting partner that helps construction companies get real reporting out of their ERP systems. If a contractor runs Viewpoint Vista or Spectrum and needs Power BI dashboards that actually track work-in-progress, profit and loss, finance, and project performance, SelectView is who they turn to. It’s a sharp niche backed by genuine expertise — exactly the kind of business that should be easy to find in search. The catch was that it wasn’t.

Client

SelectView Data Solutions

Industry

Data solutions / Construction technology

Services Provided

Search Engine Optimization (SEO)

The Problem

The numbers told the story plainly. SelectView’s average position on Google sat at 34.1 — deep into page four, well past where almost anyone actually clicks. Their site was earning impressions, but the traffic wasn’t converting because hardly anyone scrolls that far. Over a seven-month stretch the site pulled in around 202 clicks total, and a click-through rate of 1.3% reflected the reality of being buried: even when SelectView showed up, it was too far down to matter. For a company with real answers to niche questions like “Power BI dashboards for Vista” or “Viewpoint Vista reporting,” being invisible for those exact searches meant handing prospects straight to competitors.

The Solution

Proxsoft built and executed a focused SEO strategy tailored to SelectView’s goals. Our approach covered the full picture — technical health, on-page optimization, and content — rather than quick fixes.

SEO Audit & Strategy

We started with a complete audit of the site to identify what was holding rankings back — technical issues, on-page gaps, and missed keyword opportunities — and built a clear roadmap from it.

Keyword Research

We identified the high-intent keywords SelectView’s ideal customers actually search for, prioritizing terms with real business value rather than just high volume.

On-Page Optimization

We optimized page titles, meta descriptions, headings, and content structure so both search engines and visitors could clearly understand each page.

Technical SEO

We addressed [site speed, mobile-friendliness, indexing, site structure — keep whatever applied] to give the site a strong technical foundation for ranking.

Content & Authority Building

We [strengthened existing content / created targeted new content / built quality backlinks — keep what applied] to grow SelectView’s authority and relevance in their space.

Performance & Ranking

What Changed

The shift showed up across every metric that matters. Comparing the recent period against the earlier one:

Average Google position climbed from 34.1 to 10.4

SelectView moved from page four all the way onto the first page.

Clicks more than doubled, from 202 to 444

a jump of roughly 120%.

Impressions grew about 65%, from 15.2K to 25.1K

far more people were seeing SelectView in results.

Click-through rate rose from 1.3% to 1.8%

better rankings and sharper page copy meant more of those impressions turned into visits.

The keyword wins are just as telling. SelectView now ranks #1 for “Power BI dashboards for Vista,” with a 4.8-star result pointing straight to their dashboards page.

They show up inside Google’s AI Overview for “Vista Viewpoint reporting,” listed among the go-to sources on the topic. And they hold the top spot for their own brand searches — so anyone looking for SelectView finds SelectView first.

Working with Proxsoft has been a great experience. Their SEO strategies improved our search engine rankings, increased website visibility, and helped us connect with the right audience. We highly recommend their services.

-SelectView

Want Results Like SelectView’s?

Proxsoft helps construction and technology companies turn their websites into a real source of qualified leads. If you want the kind of visibility SelectView earned — first-page rankings, more clicks, and the right people finding you, let’s talk.

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