From Page Four to Page One: How Proxsoft Turned SelectView’s Search Visibility Around

SelectView had the expertise. What they didn’t have was visibility. When contractors went looking on Google for the kind of construction ERP reporting SelectView specializes in, the company simply wasn’t there — sitting on page four while competitors picked up the clicks. Here’s how that changed.

Who SelectView Is

SelectView is a US-based consulting partner that helps construction companies get real reporting out of their ERP systems. If a contractor runs Viewpoint Vista or Spectrum and needs Power BI dashboards that actually track work-in-progress, profit and loss, finance, and project performance, SelectView is who they turn to. It’s a sharp niche backed by genuine expertise — exactly the kind of business that should be easy to find in search. The catch was that it wasn’t.

Client

SelectView Data Solutions

Industry

Data solutions / Construction technology

Services Provided

Search Engine Optimization (SEO)

The Problem

SelectView’s strong expertise wasn’t reflected in its online visibility. With an average Google ranking of 34.1, the website appeared beyond the first few pages of search results, resulting in just 202 organic clicks and a 1.3% CTR over seven months. The company also struggled to rank for high-intent keywords like “viewpoint Vista reporting” and “Power BI dashboards for Vista ,” and many more similar keywords causing qualified prospects to find competitors instead.

The Solution

Proxsoft built and executed a focused SEO strategy tailored to SelectView’s goals. Our approach covered the full picture — technical health, on-page optimization, and content — rather than quick fixes.

SEO Audit & Strategy

We started with a complete audit of the site to identify what was holding rankings back — technical issues, on-page gaps, and missed keyword opportunities — and built a clear roadmap from it.

Keyword Research

We identified the high-intent keywords SelectView’s ideal customers actually search for, prioritizing terms with real business value rather than just high volume.

On-Page Optimization

We optimized page titles, meta descriptions, headings, and content structure so both search engines and visitors could clearly understand each page.

Technical SEO

We addressed [site speed, mobile-friendliness, indexing, site structure — keep whatever applied] to give the site a strong technical foundation for ranking.

Content & Authority Building

We [strengthened existing content / created targeted new content / built quality backlinks — keep what applied] to grow SelectView’s authority and relevance in their space.

Performance & Ranking

What Changed

The shift showed up across every metric that matters. Comparing the recent period against the earlier one:

Boosted organic visibility by improving the average Google ranking from 25.7 to 8.8, while increasing clicks by 76% and impressions by 119% in six months.

Achieved a 76% increase in organic clicks (406 → 714), a 119% growth in impressions (23.3K → 51.1K), and improved average search position from 25.7 to 8.8 within six months.

Transformed SelectView’s SEO performance by moving average rankings into the top 10, doubling search impressions, and increasing organic traffic by 76% in six months.

Improved search visibility significantly, increasing impressions from 23.3K to 51.1K, boosting clicks from 406 to 714, and raising average rankings from page 3 to page 1 (25.7 → 8.8).

The keyword wins are just as telling. SelectView now ranks #1 for “Power BI dashboards for Vista,” with a 4.8-star result pointing straight to their dashboards page.

They show up inside Google’s AI Overview for “Vista Viewpoint reporting,” listed among the go-to sources on the topic. And they hold the top spot for their own brand searches — so anyone looking for SelectView finds SelectView first.

Working with Proxsoft has been a great experience. Their SEO strategies improved our search engine rankings, increased website visibility, and helped us connect with the right audience. We highly recommend their services.

-SelectView

Want Results Like SelectView’s?

Proxsoft helps construction and technology companies turn their websites into a real source of qualified leads. If you want the kind of visibility SelectView earned — first-page rankings, more clicks, and the right people finding you, let’s talk.

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